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a clearly defined
Online customer value proposition
DNA can define list of media that publish spesific topic or ssue. It will make media approach more easy for campaign execution
To diagnose sentiment of a topic / issue for publication in Indonesia is very important to determine publication strategy
DNA also knows the news based on which areas where the topic is raised
The relevance of influencers to topics or issue, can help build legitimacy
Social Media conversation become one of DNA core strategy. We believe social media have a powerful impact to build public perseption
Based on hot issue analysis, we can determine tendency issues that weaken or strenghten spesific topic
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